Most of the purchasing decisions made by us are made at a subconscious level. Do we need the latest iPhone or will a less expensive model do the job as well? Why does anyone need the Chanel Limited Python Classic Double Flap Jumbo Shoulder Handbag for $9,999? Most of us will not have a logical answer to these questions – we don’t know why we purchase. Our brains are on autopilot most of the time. Our technology platform understands the desires and emotions that trigger your guest's purchasing decisions.
In Sigmund Freud's opinion, the unconscious mind has a will and purpose of its own that cannot be known to the conscious mind (hence the term "unconscious") and is a repository for ideas, wishes or desires, emotions put out of mind by the mechanism of psychological repression. Preconscious can also refer to information that is available for cognitive processing but that currently lies outside conscious awareness.